Archive - SoWhat

SoWhat - the June issue

Look, they're 'washing' again!

May 28 • SoWhat

Earworms and adverts

How music turns memory into sales

May 20 • Bronte Littlewood

How Heinz mixed fashion and food

Food is life, food is fashion

May 14 • John-Paul

How Word on the Curb co-founders, Hayel Wartemberg and Ndubuisi Uchea, built one of the most influential youth platforms in the UK

May 7 • Eyimofe O.

April 2026

SoWhat - the May issue

Word on the Curb co-founders, Hayel Wartemberg and Ndubuisi Uchea on building one of the most influential youth platforms in the UK

Apr 29 • SoWhat

I spent a decade code-switching, then 'authenticity' became a buzzword

On the moment the industry finally caught up

Apr 22 • Arun Lloyd

How comms leaders shape tech discourses

Apr 15 • Pete Marcus

Mercy Abel unlocks another character

The spin instructor, gymnast, ‘multi-award-winning marketing girlie’, and podcaster has yet another title: founder

Apr 8 • Eyimofe O.

SoWhat - the April issue

Dear reader, Mercy Abel unlocks another character

Apr 1 • SoWhat and Eyimofe O.

March 2026

Four, Seven, Eight

What can you do when anxiety hinders your ability to speak up?

Mar 25

Loving in common

Finding other ways to connect when words fail

Mar 18 • John-Paul

Evie Barrett wants the PR industry to have more faith in itself

At a coffee shop in Soho, PRWeek UK’s Deputy News Editor preaches the power of ‘genuine creative ideas’

Mar 11 • Eyimofe O.

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