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Here comes Substack journalism: a short biography of Alys Key
The freelance journalist discusses her love for writing and the state of journalism today
Jul 9
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Eyimofe O.
2
1
SoWhat - the July issue
Here comes Substack journalism: a short biography of Alys Key
Jul 2
•
SoWhat
1
June 2026
Gen Z might be “too online”, but guess what? It’s perfect for modern communications
The very traits Gen Zs are criticised for may be what the communications industry needs most right now
Jun 24
2
I got my ex a job at my agency, and he got me fired. Should I forgive him?
I loved my partner so much that I got them a job. A year later, he’s forced me out of one
Jun 11
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SoWhat
1
Josh Akapo comes back singing
archtype co-founder discusses his return to work, saying the quiet part out loud, and the importance of ‘people’
Jun 4
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Eyimofe O.
1
May 2026
SoWhat - the June issue
Look, they're 'washing' again!
May 28
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SoWhat
1
Earworms and adverts
How music turns memory into sales
May 20
•
Bronte Littlewood
1
How Heinz mixed fashion and food
Food is life, food is fashion
May 14
•
John-Paul
Curb appeal
How Word on the Curb co-founders, Hayel Wartemberg and Ndubuisi Uchea, built one of the most influential youth platforms in the UK
May 7
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Eyimofe O.
2
April 2026
SoWhat - the May issue
Word on the Curb co-founders, Hayel Wartemberg and Ndubuisi Uchea on building one of the most influential youth platforms in the UK
Apr 29
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SoWhat
I spent a decade code-switching, then 'authenticity' became a buzzword
On the moment the industry finally caught up
Apr 22
•
Arun Lloyd
Story Work
How comms leaders shape tech discourses
Apr 15
•
Pete Marcus
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