SoWhat - the May issue
Word on the Curb co-founders, Hayel Wartemberg and Ndubuisi Uchea on building one of the most influential youth platforms in the UK
Dear reader,
Most passion projects start with a common story: an idea pops into your head, and you can’t help but scratch the itch. When I started Whataboutisms (and this magazine), the only objective was to bring an idea to life. That’s how it goes—well, at least for me. A few months ago, I had an itch again. I wanted to interview two people who also know a thing or two about building passion projects. The cover for this issue is Hayel Wartemberg and Ndubuisi (Ndu) Uchea, co-founders of popular UK youth engagement agency Word on the Curb.
Hayel and Ndu have created one of the most influential youth platforms in the UK—you might have seen their online blind dating show, Back2Back. There’s something about their projects that always seems to be about connecting people, no matter where they’re from. It was great to speak to them about the company’s origins and where it might go next. The full article will be published next week.
In this issue, we will also share articles from John-Paul Kurunmi, newly promoted Account Executive at Hope & Glory, who has previously written for this magazine, and Bronte Littlewood, an award-winning Junior Creative at The PHA Group.
The sun’s out, a new issue of the magazine is out, what’s not to love?
